Product release

PMG launches Alli Commerce Insights, putting a whole retail market in one view

Commerce data across retailers and an agent that helps define a market and find the brands and products in it, available in Alli under Strategy and Planning.

Alli Commerce Insights ranking retailers by purchases, product views, and organic search clicks
Alli Commerce Insights: retailers ranked by purchases, product views, and organic search clicks, with Ask Alli alongside.

PMG today launched Alli Commerce Insights, a commerce intelligence product in Alli, PMG's operating system for business transformation. Commerce Insights brings commerce data into Alli with an agent that helps teams define a market and discover the brands and products in it. It's available to Alli users under Strategy and Planning.

Seeing how a category moves across retailers usually takes data pulled from several tools and a lot of effort to line up. In Commerce Insights, a team describes the market it cares about, and purchases, product views, and search clicks across retailers appear in one view, with Ask Alli on the side for follow-up questions.

What teams get

  • A market defined in plain language, with an agent that finds the brands and products in it.
  • Purchases, product views, and organic search clicks compared retailer by retailer.
  • Every brand in the category, so a team can see how it performs against its peer set.
  • Ask Alli for follow-up questions about the market, competitors, and products.

PMG's teams tested Commerce Insights over the summer before this release, and are using it now for holiday and Black Friday planning. Alli powers every PMG client and every PMG team, and clients work with the same tools PMG's own teams use every day.

A tour of Alli Commerce Insights: a cross-retailer view of one category, with Ask Alli ready for questions. Watch it with chapters

See Commerce Insights on your own category.

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About Alli by PMG

Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.

About PMG

PMG is a global independent platform company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.

Media contact

Nathan Barling
nathan.barling@pmg.com

SOURCE Alli by PMG