Asset Profile in Alli Creative Insights

An ad is opened from the Creative Insights ad feed, and its Asset Profile scores it on distinctiveness, emotion, craft quality, showmanship, and brand expression against a benchmark, with an insight summary and recommended actions. The team sees which part of an ad did the work, so creative reviews start from evidence and the next brief builds on what's worked.

What you'll see

  1. 0:01The ad feed shows spend, CTR, and a fatigue score for each ad, and one ad is opened.
  2. 0:04The Asset Profile tab shows a wheel scoring the ad against its benchmark.
  3. 0:07Selecting distinctiveness opens an insight summary, with insights and opportunities listed below.
  4. 0:10One recommendation opens with the insight behind it and a recommended action.

About Alli Creative Insights

Alli Creative Insights shows which visuals, messages, and formats drive ad performance, flags creative fatigue early, and shapes the next brief.

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