Fatigue scoring in Alli Creative Insights

A fatigued ad is opened from the top performers, its fatigue level is checked, and Mark for Renewal sends it to the Asset Renewal list, where creative direction for the refresh is typed in. Every asset gets a fatigue level, and Mark for Renewal flags it for a refresh while there's still time to swap in a proven asset.

What you'll see

  1. 0:02Top performers show each ad's fatigue level, and a fatigued ad is selected.
  2. 0:08The ad's fatigue level is highlighted on its details page.
  3. 0:14Mark for Renewal adds the ad to the Asset Renewal panel.
  4. 0:20In the Asset Renewal list, creative direction for the refresh is typed in.

About Alli Creative Insights

Alli Creative Insights shows which visuals, messages, and formats drive ad performance, flags creative fatigue early, and shapes the next brief.

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