Product update

Alli Creative Insights makes ad-level creative metadata a certified datasource

Reporting, compliance, and data science teams use ad text, tags, logos, and scorecard features in any report or model.

Alli Creative Insights showing creative performance by attribute
Alli Creative Insights: the visuals, messages, and formats in every asset connected to media results.

Ad-level metadata from Alli Creative Insights, including text, tags, logos, and scorecard features, is now available through the new creative_insights_data_export datasource in Alli, PMG's operating system for business transformation. Teams can use it for reporting, compliance, and machine learning.

Creative metadata used to stay inside the creative tool. Now it's a certified datasource any report or model can use.

What teams get

  • Reporting. Creative attributes join performance reporting anywhere in Alli.
  • Compliance. Ad text, tags, and logos are available for review at the ad level.
  • Machine learning. Scorecard features feed models as a certified datasource.
A tour of Alli Creative Insights: seeing why an ad worked, attribute by attribute. Watch it with chapters

See Alli Creative Insights on your own creative data.

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About Alli by PMG

Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.

About PMG

PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.

Media contact

Nathan Barling
nathan.barling@pmg.com

SOURCE Alli by PMG