Alli Creative Labs bases its Creative Scorecard on actual performance

FORT WORTH, Texas, Feb. 13, 2025: The Creative Scorecard in Alli Creative Labs is now performance-based. Creative and media teams using Alli, PMG's operating system for business transformation can see which creative elements drive performance, which are overused, and what to double down on.

Creative scoring used to rely on general best practices. Now it's based on what has actually performed, so the scorecard reflects results instead of rules of thumb.

What teams get

• Elements that drive performance. The scorecard shows which creative elements are behind the results.
• Overused elements. Elements that show up too often are flagged, so the next round can vary them.
• Where to double down. Teams see which elements to put more behind in the next round of creative.

Creative Labs tests video ads before launch, so these findings shape the edit before a dollar of media is spent.