Product update
Alli Data Explorer embeds Ask Alli with automatic previews and faster queries
Analysts and marketers ask questions of their data and watch the preview update as they build the query.
FORT WORTH, Texas, March 20, 2025: Ask Alli is now built into Alli Data Explorer, the self-service analytics environment in Alli, PMG's operating system for business transformation. Explorer also gains automatic previews, smart context awareness, and faster backend queries, so anyone exploring performance data gets to an answer sooner.
Building a query used to mean configuring it, running it, and waiting. Now you ask, and the preview updates as you go.
What teams get
- Ask Alli in Explorer. Questions start in plain language, right where the data is.
- Automatic previews. The result shows as the query takes shape, with no separate run step.
- Smart context awareness. Ask Alli works with the context of what you're exploring.
- Faster backend queries. Results come back sooner, so exploring stays quick.
See Alli Data Explorer answer questions about your own data.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
