Product update
Alli Data Explorer adds period-over-period comparisons, by click or plain-language question
Analysts and marketers compare time periods side by side, with charts and tables updating together.
FORT WORTH, Texas, July 17, 2025: Alli Data Explorer, the self-service analytics environment in Alli, PMG's operating system for business transformation, now compares time periods side by side. Charts and tables update together, including when someone asks in plain language, like "How did CTR change vs. last week?"
Comparing periods used to mean two exports and a spreadsheet. Now the comparison is one click, or one question.
PMG built Alli for its own teams, and more than 1,000 people run on it every day. Now those teams can answer a period comparison in Data Explorer without leaving Alli.
See Alli Data Explorer on your own performance data.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
