Product update
Alli Data Explorer opens consolidated cross-channel data for custom queries
Analysts ask custom questions of the same consolidated, contextual data that powers Alli dashboards.
FORT WORTH, Texas, Feb. 6, 2025: Alli Data Explorer now works from the same consolidated, contextual data used in Alli dashboards. Analysts and marketers can run custom queries across channels in Alli, PMG's operating system for business transformation, without starting from raw data.
Custom questions used to start from raw, channel-by-channel data. Now Explorer uses the same consolidated data as the dashboards.
When a custom query and a dashboard read the same data, the numbers match, and teams can spend their time on what the numbers mean.
See Alli Data Explorer on your own cross-channel data.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
