Product release
Alli Apps introduces Weather Budget Adjuster to shift media spend as conditions change
Teams with physical stores see how weather affects store performance and adjust spend while the weather is still happening.
FORT WORTH, Texas, Jan. 27, 2025: Weather Budget Adjuster, a new app in Alli Apps, pinpoints how weather affects store performance and adjusts media spend as conditions change. It runs in Alli Apps, the app builder in Alli, PMG's operating system for business transformation.
Weather swings used to be explained after the sales came in. Now spend adjusts while the weather is still happening.
What teams get
- Weather and store performance. The app pinpoints how conditions affect results in stores.
- Spend that follows the weather. Media budgets adjust as conditions change, while they still matter to sales.
See Alli Apps working with your own store and media data.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
