PMG launches Alli Business Insights for cited brand and competitive research

FORT WORTH, Texas, May 20, 2026: PMG today introduced Alli Business Insights, an AI-powered research engine for brand and competitive analysis in Alli, PMG's operating system for business transformation. Teams can generate up-to-date Brand and Competitive Insights reports, ask follow-up questions through Ask Alli, and surface new audience opportunities as Live Personas in Alli Audience Planner, all with inline source citations.

Competitive research used to be a manual project that aged fast. Now a cited report is generated on demand, and its audience findings flow straight into planning.

What teams get

• Reports on demand. Generate Brand and Competitive Insights reports whenever the question comes up.
• Follow-up questions. Ask Alli answers questions about the report.
• Audiences for planning. New audience opportunities appear as Live Personas in Audience Planner.
• Sources you can check. Every report carries inline source citations.

PMG built Alli for its own teams, and more than 1,000 people run on it every day. Business Insights gives those teams research that keeps pace with the market they plan against.