Alli Generative Workflows introduces Social Ad Bloat to flag underperforming ads

FORT WORTH, Texas, Feb. 20, 2025: Social Ad Bloat, a new workflow in Alli Generative Workflows, uses AI to find underperforming ads. Teams in Alli, PMG's operating system for business transformation run it on a schedule, send the results to Google Sheets, and save time on audits.

Ad audits used to be manual scans of every ad set. Now AI flags the underperformers on a schedule, and the team starts from a list.

How it works

• AI review. Social Ad Bloat checks ad sets and flags the ads that underperform.
• A schedule. The audit runs when the team sets it to, so it happens whether or not someone remembers.
• Results in Google Sheets. Flagged ads land in a sheet the team can review and share.

PMG built Alli for its own teams, and more than 1,000 people run on it every day. Audits like this one are the kind of weekly routine Generative Workflows was built to take off their plates.