Alli Creative Labs launches to score ad concepts before they go live

FORT WORTH, Texas, June 19, 2025: Alli Creative Labs is now live in Alli Creative Insights, part of Alli, PMG's operating system for business transformation. Creative Labs scores ad concepts before they go live, using real performance data and PMG's best practices, so media and creative teams can validate ideas, QA assets, and align faster.

Creative used to be judged after the money was spent. Now concepts are scored before launch, against what has actually performed.

What teams get

• Scores before launch. Concepts are judged before any media is spent.
• Real performance data. Scores draw on what has actually performed, plus PMG's best practices.
• Asset QA. Catch issues in an asset before it goes live.
• Shared ground for media and creative. Both teams work from the same score, so they align faster.

PMG built Alli for its own teams, and more than 1,000 people run on it every day. Creative Labs brings the lessons from those teams' past campaigns into the next round of creative.