Alli Audience Gateway in action

A tour of Alli Audience Gateway on a sample retail account: a pixel is named, ad platform accounts are connected, allowed origins are set, and the Init tag is generated and copied. One first-party, server-to-server integration sends your site's conversion and audience signals to each platform through its Conversions API, so measurement and targeting hold up as browser tracking gets less reliable.

What you'll see

  1. 0:00Resilient signals: keep visibility as browsers block third-party tracking.
  2. 0:13Unified CAPI management: one integration connects every Conversions API.
  3. 0:23Three-step setup: three steps from site events to every platform.
  4. 0:36Zero maintenance debt: stop pulling engineers off product work to fix tracking.

About Alli Audience Gateway

Alli Audience Gateway is managed server-side tracking. One integration sends first-party conversion signals to Meta, Google, TikTok, and Pinterest.

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