What's new in Alli: Brand Equity, apps built for your account, and more
From Nathan Barling Product Marketing Principal
Hi,
It's Nathan from the Alli team. We ship a lot, and most of it only ever shows up in the changelog. So from now on I'll send a short note when something big changes: a launch, a new way of working, something worth ten minutes of your time. The small fixes stay in the changelog.
August was a good month to start. The Brand Equity Dashboard is in Alli, you can now open Alli Apps built for your account, and Generative Dashboards picked up a few things I'd been waiting for.
Brand equity now sits next to your forecasts
Brand health was rarely looked at alongside performance or forecasting. Understanding how reputation connects to revenue was the holy grail people kept trying to solve. The Brand Equity Dashboard is now fully in Alli. Open it from your dedicated link, or from the Brand Equity button inside Scenario Planner, so you can look at brand equity and a forecast in the same sitting.
The first thing I noticed was how often a dip in brand equity showed up well before the revenue forecast moved.
You can now open Alli Apps built for your account
Until now, apps built in Alli stayed inside PMG. Now an app's owner can mark it client-facing. We review it first, and once it's approved, you can open it in Alli.
So the tools your PMG team builds for your account, like a trend tracker or an audit tool, can now show up in Alli for you to open yourself.
Add a chart to a dashboard by describing it
You can now add a chart to a Generative Dashboard from inside Ask Alli. Describe the chart you want and it goes on the dashboard. And if you want to know how any chart was built, View Code shows you what's behind it.
Big dashboards are quicker too. We moved Generative Dashboards to a faster engine, so large ones load faster and are less likely to crash.
Add a bar chart of spend by channel for the last 30 days.
Other news
- Creative Studio is now the home for social templates. Building, updating, and distributing them all happens there, and you can upload assets straight into it.
- Pinterest and Reddit dynamic product ads. Creative Studio can now deliver to both.
- Your Alli data works in AI tools. Tools that support MCP can now query Alli Data through the Alli MCP Server, without a custom connector.
- Everything else is in the changelog.
That's it for the first one.
Thanks for reading,
Nathan and the Alli team