Customer stories
Real results from real Alli customers.
Alli by PMG has helped 27 brands — from Nike and Peloton to FXTM and Best Western — connect data, intelligence, planning, and execution into one system. Below are their stories: the problem, the strategy, and the measurable result, in their own words and ours.
In their words
What customers say about working with PMG.
We knew we needed to capture attention with a campaign that creatively broke the mould. PMG didn't just give us a beautiful, striking campaign; they redefined how our brand connects with high-value investors. Taking a leap of faith on a fully hybrid AI production felt like a risk, but we were sold on the smart strategy. The results prove that when you pair human storytelling with cutting-edge technology, you don't just join the conversation, you disrupt it.
200%lift in brand preference
Reiko KwokChief Marketing Officer, FXTM
Live sports advertising has long been a powerful awareness driver for QSR brands, but we needed it to do more, we needed it to drive real, measurable business impact. By leveraging first-party data, dynamic ad delivery, and real-time optimization, we've transformed traditional live sports media into a precision performance channel. This approach allows us to connect with our customers where it matters most and turn media investment into tangible sales growth.
63%higher net new buyer conversion from live sports
Scott SuttonMedia Director, CKE Restaurants
New Scientist
The PMG team was invaluable in helping New Scientist redefine our digital marketing strategy. The results are a testament to the knowledge they impart and the passion and drive they have to support our needs.
77%increase in subscriptions
James NicholsonHead of Campaign Marketing, New Scientist
[Winning Isn't for Everyone] is a story about what it takes to be the best, the legacies that have yet to be shaped, and the dreams that will be made real. It reminds the world that there's nothing wrong with wanting to win.
37%sales above forecast
Nicole GrahamCMO, Nike
Orca Security
[The campaign] is a rallying cry to everyone who manages, uses, and secures the cloud.
74%ad recall with business and technology leaders
Meghan MarksCMO, Orca Security
Who Gives A Crap
We wanted to bring some light and cheekiness to a heavy topic. Big change can start from something small as sitting on the loo.
11point awareness lift in Australia
Maria ChilewiczHead of Brand Management, Who Gives A Crap
Athleta
Our teams are maniacally focused on growing our purpose-led billion-dollar lifestyle brands, and our customers are responding. The marketing investments we've made over the last several quarters to fuel demand, coupled with the macro tailwinds, are supercharging our business.
113%growth in e-commerce
Sonia SyngalCEO, Gap Inc.
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