David Gong
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
Articles by David 7
How Momentive Saw 22% revenue growth YoY
Launch a new public-company brand from a blank slate in six weeks, timed to the stock ticker change, built on unified business data.
Read the articleBest Western: Life's a Trip
Stand out in a category with little tangible difference by moving from promotions to an emotional story, while still driving bookings.
Read the articleHuggies Pull-Ups: 26% YoY sales growth
Introduce Pull-Ups Explorers and convince parents to start training products at first steps instead of around age two. The result: 26% YoY sales growth.
Read the articleCommunity Fibre: 139% increase in postcode lookups
Restart growth after awareness fell from 18% to 14%, against competitors that outspent the brand five to one in London.
Read the articleSurveyMonkey: 58% drop in brand CPCs
Win back leadership as competitors bid on SurveyMonkey's brand terms and pushed paid search costs up as much as 75%. The result: 58% drop in brand CPCs.
Read the articleWho Gives A Crap: Uncrap The World
Grow a word-of-mouth, mission-led brand into its first global campaign to support retail expansion in the U.K. and Australia.
Read the articleOrca Security: The Cloud Is Yours
Take a well-reviewed but little-known cloud security company from newcomer to category leader with business and technology decision makers.
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