David Gong
Marketing Operations Principal
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
Articles by David 7
How Momentive Saw 22% Revenue Growth YoY
Launch a new public-company brand from a blank slate in six weeks, timed to the stock ticker change, built on unified business data.
Read the articleBest Western: Life's a Trip
Stand out in a category with little tangible difference by moving from promotions to an emotional story, while still driving bookings.
Read the articleHuggies Pull-Ups: 26% YoY Sales Growth
Introduce Pull-Ups Explorers and convince parents to start training products at first steps instead of around age two. The result: 26% YoY sales growth.
Read the articleCommunity Fibre: 139% Increase in Postcode Lookups
How Community Fibre restarted growth in London after awareness fell from 18% to 14%, against competitors that outspent the brand five to one.
Read the articleSurveyMonkey: 58% Drop in Brand CPCs
Win back leadership as competitors bid on SurveyMonkey's brand terms and pushed paid search costs up as much as 75%. The result: 58% drop in brand CPCs.
Read the articleWho Gives A Crap: Uncrap The World
Grow a word-of-mouth, mission-led brand into its first global campaign to support retail expansion in the U.K. and Australia.
Read the articleOrca Security: The Cloud Is Yours
Take a well-reviewed but little-known cloud security company from newcomer to category leader with business and technology decision makers.
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