Alli Apps launches for every Alli user, bringing approvals and reviews into one place

FORT WORTH, Texas, Aug. 20, 2026: Alli Apps, the governed app builder in Alli, PMG's operating system for business transformation, is now available to every team that uses Alli. Marketing, media, and analytics teams can turn prompts, skills, and workflows into apps for approvals, inputs, and creative reviews, so work moves forward in one place.

Sign-offs and reviews used to live in email threads and side tools, away from the work they were about. In Alli Apps, a budget shift, a new round of creative, or next quarter's market targets each get an interface where the right person can include, exclude, or approve before anything moves.

What teams get

• Self-serve tools. People who used to ask a colleague to run a workflow open the app and run it themselves.
• Apps built from a description. Describe the app in Alli4u, using the skills and workflows you already have, and deploy it to Alli Apps for the team.
• A shared catalog. Discover shows apps built across PMG, with search, filters, editor's picks, and how often each one is used, so teams find what's already built before they build.
• Governance by default. Every app goes through code verification and review before it's shared, with audit trails and access controlled by team or client.

PMG built Alli for its own teams, and more than 1,000 people run on it every day. Alli Apps grew out of that daily use: the automations PMG's teams built for themselves became tools their colleagues and clients could open, and now every Alli team can do the same.