Integration
Alli Audience Planner personas now feed Alli Generative Workflows
Teams pull personas into workflows to inform activations, feed optimizations, and generate insight summaries.
FORT WORTH, Texas, Feb. 5, 2026: Personas from Alli Audience Planner can now be pulled directly into Alli Generative Workflows, both part of Alli, PMG's operating system for business transformation. Teams use them to inform activations, feed optimizations, and generate insight summaries.
Personas used to stop at the plan. Now they feed the automations that act on it.
What teams get
- Informed activations. Personas shape what a workflow activates.
- Optimizations. Personas feed the optimizations a workflow runs.
- Insight summaries. Workflows generate summaries grounded in the persona.
See Alli Generative Workflows put your own personas to work.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
