Product release
PMG introduces Alli Semantic Layer to standardize metrics across data sources
Every team and Alli experience works from the same metric definitions, wherever the data comes from.
FORT WORTH, Texas, March 5, 2026: PMG today introduced Alli Semantic Layer, part of Alli, PMG's operating system for business transformation. It standardizes how data connects across sources with consistent definitions and aligned metrics, creating one trusted language across all Alli experiences.
The same metric used to be named and calculated differently in every source. Now it's defined once and means the same thing everywhere.
What teams get
- Consistent definitions. Each metric is defined once.
- Aligned metrics. Numbers from different sources line up.
- One language across Alli. Every Alli experience uses the same definitions.
PMG built Alli for its own teams, and more than 1,000 people run on it every day. The Semantic Layer gives all of them the same definitions to work from.
See Alli Semantic Layer define your own KPIs.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
