Product update
Alli Semantic Layer becomes configurable for analytics teams through a new interface
Analytics teams shape data structure, transformations, and availability directly, without engineering work.
FORT WORTH, Texas, June 11, 2026: Alli Semantic Layer, where marketing business logic is defined in Alli, PMG's operating system for business transformation, is now configurable through a UI-driven workflow. Analytics teams get explicit control over data structure, transformations, and availability, and every Alli experience connects through the Unified Data API with consistent definitions.
Shaping the semantic layer used to take engineering work. Now analytics teams configure it directly, and every Alli experience picks up the same definitions.
What teams get
- Control over structure. Analytics teams decide how data is organized.
- Control over transformations. Teams set how data is shaped before anyone uses it.
- Control over availability. Teams choose what data is available to Alli experiences.
- Consistent definitions. Every Alli experience connects through the Unified Data API and uses the same definitions.
See Alli Semantic Layer define your own KPIs.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
