Abby Long
Senior Managing Editor
Abby manages PMG's editorial thought leadership program. As a writer, editor, and marketing communications strategist with over a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world.
Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age , Business Insider , Digiday, and The New York Times . She holds a Master's in Liberal Arts from Texas Christian University.
Articles by Abby 7
Sterling: Plumbers Getting it Done
Reintroduce a brand to professional plumbers and DIYers after five years of minimal advertising. The result: 34% higher cost effectiveness than benchmark.
Read the articleHow Travelex Saw 33% year-over-year traffic growth
Win currency-exchange search demand from travel media competitors when on-site travel guides were outdated and poorly built for search.
Read the articleHow Nike Saw 37% sales above forecast
Own the Paris Olympics conversation without being an official sponsor, while audiences were split across broadcast, streaming, social, and second screens.
Read the articleCKE: 63% higher net new buyer conversion
Turn live sports from an unmeasured awareness buy into a performance channel tied to in-store transactions, for two regional brands.
Read the articleHow McAfee Saw 7.5x increase in daily site visitors
Reposition an antivirus brand with an aging customer base as full digital protection for a younger audience, as category interest fell 25%.
Read the articleGlobal Citizen: 34k incremental sign-ups
Turn a documentary-style video about inequality into sign-ups from Americans ready to act, as one of 10 agencies in Google's Global Lighthouse Partnership.
Read the articleBeats by Dr. Dre: 1.2B people reached worldwide
Turn a film release into a global cultural moment that reached far beyond the core hip hop audience and drove sales. The result: 1.2B people reached worldwide.
Read the article