Ruben Sanchez
Marketing Director
Ruben Sanchez is Marketing Director at PMG, leading marketing for the Commerce Center of Excellence. He previously led marketing at Momentum Commerce before its integration into PMG. With over a decade of experience in B2B marketing, content strategy, and customer marketing, Ruben has built his expertise across companies like Momentum Commerce, Skyword, and HqO, where he drove measurable business growth and launched major industry events. He believes the best marketing turns proprietary insights and expertise into impactful stories that resonate with people and drive meaningful results for client brands.
Articles by Ruben 6
How Jazwares turned a fan habit into a sold-out pillow launch
See how Jazwares and PMG launched SquishPillow, the Squishmallows sleeping pillow, selling 3x the forecast and selling out its Target pre-order in days.
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Buy Diane's Car: how Bring a Trailer took over F1 Las Vegas
See how Bring a Trailer used one Porsche 911 auction to take over F1 Las Vegas without a sponsorship, lifting Google searches 220% and new visitors 70%.
Read the articleThe Container Store: Welcome to The Organization
Launch the biggest brand overhaul in company history (new tagline, icon, app, and loyalty program) and turn it into sales on a single launch day.
Read the articleHow New Scientist Saw 77% increase in subscriptions
Restart subscriber growth after the pandemic cut demand, moving from offer-led messaging to a content-led, full-funnel approach.
Read the articlePeloton: Cross Training Series Global Launch
Launch a new hardware portfolio across five markets and prove Peloton is more than a bike, while raising the subscription price.
Read the articleDryNites: 80%+ U.K. market share
Defend category leadership as new entrants took share, by turning bedwetting from a taboo into a conversation backed by a clinical claim.
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