Alli Brand Equity brings brand health signals into Scenario Planner in beta

FORT WORTH, Texas, Aug. 13, 2026: Alli Brand Equity now has a beta dashboard inside Alli Scenario Planner, part of Alli, PMG's operating system for business transformation. It uses signals like share of search, sentiment, and brand curiosity to show how a brand is performing against competitors and over time.

Brand health used to arrive as a periodic study, separate from budget planning. With the dashboard inside Scenario Planner, brand signals sit next to the budget, so teams weigh brand and performance in the same plan.

What teams get

• Competitive context. See how the brand performs against competitors, not only on its own.
• Trends over time. Track brand signals across weeks instead of waiting on the next study.
• One planning view. Brand and performance sit in the same plan when budget decisions get made.