Product update
Alli Models gives every dashboard and explorer view one certified set of metrics
Teams build a model once, certify it, and reuse it across Alli Data Explorer and Alli Generative Dashboards, so every view reports the same number.

FORT WORTH, Texas, Sept. 17, 2026: Alli Models, a new interface in Alli Data Explorer, lets analytics and marketing teams build a metric model once, certify it, and reuse it across Data Explorer and Alli Generative Dashboards, so every view in Alli, PMG's operating system for business transformation, reports the same number.
Metrics used to be redefined report by report, often in one-off SQL, so the same name could mean different math in different places. Now a model is built once, certified, and reused, and the same metric means the same thing in every explorer view and dashboard.
What teams get
- Certified and custom models. Certified models carry the definitions a team agrees on, and custom models cover analysis that's specific to one question.
- A path off one-off SQL. Existing custom SQL reports can be converted into models, so the work behind them is kept and reused.
- One definition everywhere. Data Explorer and Generative Dashboards read from the same models, so the number in a dashboard matches the number in the explorer.
PMG built Alli for its own teams, and more than 1,000 people run on it every day. When every team works from the same data foundation, the conversation moves from whose number is right to what the number means.
See Alli Models on your own data.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG

