Data foundation map in Alli Semantic Layer

The Semantic Layer map draws links from stats tables through shared entities like account, campaign, ad group, ad, and keyword up to the platform, then the campaign entity opens. The map shows the whole model in one view, so analysts stop rebuilding joins and mapping logic for every report.

About Alli Semantic Layer

Alli Semantic Layer defines your KPIs and business logic once, harmonizes naming across platforms, and gives every team, tool, and region the same numbers.

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