What-if simulations in Alli Scenario Planner
A new scenario is set up with its channels, forecast period, and total budget, and total predicted revenue shows against the previous period, with spend recommendations by channel below. Set the forecast period, the channels, and the budget, and the forecast shows what the plan is expected to return, so budget conversations start from a modeled revenue case.
What you'll see
- 0:00A new scenario shows its model, included channels, forecast period, and total budget, with predicted revenue below.
- 0:06The included channels list opens, with each channel checked.
- 0:10With seven channels selected, the total budget is set.
- 0:14Total predicted revenue appears against the previous period.
About Alli Scenario Planner
Alli Scenario Planner pairs sales data with brand equity signals, so you can test budget shifts and see the likely revenue impact before you spend.
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