Recommendations in Alli Scenario Planner
Scenario Planner's top recommendations list channels to boost and channels to trim, each with its effect on total revenue, and a summary shows the lift if every move is made. Channels to boost are sorted by the revenue they're expected to add, and channels to trim show what each cut costs, so leaders see the trade-off behind each move in one view.
What you'll see
- 0:00Top Recommendations splits moves into Invest, to boost spend, and Optimize, to reduce it, sorted by impact.
- 0:07Each move shows what it adds or costs in total revenue.
- 0:11A summary of the most impactful moves shows the potential revenue increase, with next week and next month views.
- 0:16The projected revenue lift for the channels updates for the selected period.
About Alli Scenario Planner
Alli Scenario Planner pairs sales data with brand equity signals, so you can test budget shifts and see the likely revenue impact before you spend.
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