Integration

Alli Audience Planner adds LinkedIn and Reddit to audience planning and sizing

Planners size audiences on LinkedIn and Reddit in the same plan as every other platform.

Alli Audience Planner showing a Live Persona built from behavior data
Alli Audience Planner: Live Personas built from behaviors across streaming, social, commerce, creators, and professional networks.

Alli Audience Planner now plans and sizes audiences across LinkedIn and Reddit. Media planners using Alli, PMG's operating system for business transformation, bring both platforms into the one planning workflow they already use for the rest of the plan.

Sizing on more platforms used to mean more tools. Now LinkedIn and Reddit sit in the same plan as everything else, so planners compare reach across platforms without leaving Alli.

A tour of Alli Audience Planner: building a Live Persona and talking to it through Ask Alli. Watch it with chapters

See Alli Audience Planner on your own audiences.

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About Alli by PMG

Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.

About PMG

PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.

Media contact

Nathan Barling
nathan.barling@pmg.com

SOURCE Alli by PMG