Integration
Alli Audience Planner adds NBCU streaming and NBC linear TV alongside digital
Planners see how TV and streaming contribute to total audience reach in the same view as digital channels.
FORT WORTH, Texas, June 4, 2026: Planners using Alli Audience Planner in Alli, PMG's operating system for business transformation can now work with NBCU streaming (CTV) and NBC linear TV alongside digital channels. They can compare how NBCU and NBC contribute to total audience reach and automatically map interest taxonomies to personas.
TV and streaming used to be planned separately from digital. Now they sit in the same audience view, so planners see each channel's contribution to total reach.
What teams get
- TV and streaming in one view. NBCU streaming (CTV) and NBC linear TV sit next to digital channels.
- Contribution to reach. Compare how NBCU and NBC add to total audience reach.
- Personas mapped automatically. Interest taxonomies map to personas without manual work.
See Alli Audience Planner on your own audiences.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
