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Data, AI, and growth, examined
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Product updateAlli4u turns one person's skill into a workflow the whole team runsPromote a tested Alli4u skill to a shared workflow your team can schedule and maintain.
Product updateAlli Generative Workflows adds a Testing Suite that pinpoints and explains failed stepsRun one task, see the error live, and get an explanation from Ask Alli in the builder.
Product releaseAlli Apps launches for every Alli user, bringing approvals and reviews into one placeApprovals, inputs, and creative reviews now happen inside Alli, next to the work they're about.
Product updateAlli Brand Equity brings brand health signals into Scenario Planner in betaA beta brand dashboard now sits inside Alli Scenario Planner.Customer stories
All customer stories
Customer storySTARRY Gen Z Creator Campaign: 5.3% ShareAn always-on creator ecosystem made a new PepsiCo soda part of Gen Z internet culture, and won 5.3% market share in year one.
Customer storyHow FXTM Lifted Brand Preference 200%How PMG used Alli to plan and launch FXTM's UAE forex brand campaign in three months, lifting brand preference 200% and familiarity 120% among investors.
Customer storyCKE: 63% Higher Net New Buyer ConversionTurn live sports from an unmeasured awareness buy into a performance channel tied to in-store transactions, for two regional brands.
Customer storyHow New Scientist Saw 77% Increase in SubscriptionsRestart subscriber growth after the pandemic cut demand, moving from offer-led messaging to a content-led, full-funnel approach.Watch
All videos
▶ 0:52Video tourAlli Alerts in actionA tour of Alli Alerts on a sample retail account: a SQL alert flags day-over-day CPA and ROAS changes, a budget pacing alert is built and scheduled, and a summary card explains what triggered it. Data science models and custom rules catch performance outliers, pacing issues, broken URLs, and feed failures, then notify your team where they work so they can act early.
▶ 0:47Video tourAlli Audience Gateway in actionA tour of Alli Audience Gateway on a sample retail account: a pixel is named, ad platform accounts are connected, allowed origins are set, and the Init tag is generated and copied. One first-party, server-to-server integration sends your site's conversion and audience signals to each platform through its Conversions API, so measurement and targeting hold up as browser tracking gets less reliable.
▶ 0:27Video tourAsk Alli in actionAsk Alli answers a question about campaign returns in Data Explorer, takes a follow-up, opens beside an audience persona in Audience Planner, and starts a workflow from a prompt. It turns a plain-language question into a verified answer, a dashboard, an audience persona, or a finished workflow, using the same governed data your teams already work from.
▶ 0:22Video tourAlli Brand Equity in actionA sample brand's composite score and signal trajectory open in Alli Brand Equity, followed by a period comparison on the chart, a competitive positioning view, and competitor analysis by share of search. The composite score shows where the brand stands each week, and the trajectory of every signal behind it shows what moved it. Brand investment walks into the budget meeting with proof, on equal footing with performance spend.Explainers
The full glossary
GlossaryWhat is an AI app builder?An AI app builder turns prompts, skills, and workflows into apps with a real interface that teams and clients can open and run. Learn how it works.
GlossaryWhat is an AI coding assistant?An AI coding assistant helps people write, explain, test, and fix code from plain-language requests. Learn how enterprises roll them out safely.
GlossaryWhat are agent skills?Agent skills are packaged instructions and code that teach an AI assistant to do one job well, shared so a team runs the same proven version.
GlossaryWhat does it take to move AI from prototype to production?Moving AI from prototype to production means adding security, review, monitoring, and a real interface so people use it every day. Here's what it takes.