Integration
Alli Audience Planner adds GWI behavioral data to personas
Planners validate audience strategies inside the persona, without a separate research tool.
FORT WORTH, Texas, April 6, 2026: GWI behavioral data is now available directly inside Alli Audience Planner, part of Alli, PMG's operating system for business transformation. Teams can build more complete, validated audience strategies without leaving Alli.
Validating an audience used to mean a separate research tool. Now behavioral data sits inside the persona, where the plan is built.
See Alli Audience Planner on your own audiences.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
