Alli Semantic Layer adds table naming controls for reviewing data categories

FORT WORTH, Texas, Jan. 13, 2026: Teams that keep campaign data consistent across platforms now have new table naming controls in Alli Semantic Layer, the place in Alli, PMG's operating system for business transformation, where marketing business logic is defined once. The controls let teams review, update, and standardize how data is categorized.

Inconsistent campaign names used to slip into reports unnoticed. Now they're easy to review and correct in one table, so the categories every team reports on stay the same.