Product update
Alli Generative Dashboards adds competitive views of foot traffic and ad spend
Brands with physical stores see DMA-level store visit trends next to competitor media spend in one place.
FORT WORTH, Texas, March 6, 2025: New competitive dashboards in Alli Generative Dashboards bring DMA-level foot traffic trends from Placer and competitor media spend from Pathmatics into one place, inside Alli, PMG's operating system for business transformation.
Store visits and competitor spend used to come from separate tools. Now they sit side by side, at the DMA level.
What teams get
- Foot traffic by DMA. Placer data shows how store visits trend in each market.
- Competitor media spend. Pathmatics data shows where competitors are putting their media budgets.
- One view. Both sit in the same dashboard, so teams read traffic and spend together.
See Alli Generative Dashboards on your own markets.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
